"Great Taste" to feature LOCMAN USA

Deerfield Beach, FL June 12, 2004 -- Platinum Television Group is pleased to announce the selection of LOCMAN USA for its innovative, educational television series, Great Taste, as part of the Collection Series.

LOCMAN Spa is an industrial company specializing in the design and production of top-class watches. It heads a group of participating companies and is based in Marina di Campo, Isola d'Elba, with separate offices in Milan, New York, Paris, and Düsseldorf. With over a thousand points of sale in the most exclusive jewelers and partnerships with the most prestigious luxury-goods sellers in the world, LOCMAN has convinced many VIPs to wear its watches: unique, fun with a peculiar character, innovative, trendy, and yet not too loud. There is a watch for every kind of lifestyle—and because they are designed in the heart of Tuscany, each watch carries a hint of Italian flavor with it. There are watches for sporty times and diamond ones for dressy occasions.

The business idea was originally conceived in 1986, although the big leap that decreed the company's success was in 1997, when LOCMAN decided to quit watchmaking on behalf of other brands and went on to launch its own original models. The aim was clear: to conquer a market niche by marketing new, trendy watches without competing directly against established leading brands.

Each watch is designed by a team which turns the way of life of a small Mediterranean island into a lifestyle. LOCMAN's watches are original-- they do not copy any of their designs. They build for others, but no one builds for them.

The LOCMAN best-selling oversized watches are the aluminum models, either set with diamonds or in the more casual Sport version. The latest and even more surprising LOCMAN watches from the Nuovo collection feature a soft design playing upon its seductive oval shapes. The highlight of this collection is Nuovo CARBONIO, developed in 2002/2003, the first watch in the world with a carbon fiber case. The LOCMAN production indeed stands out for its attention to any opportunity offered by state-of-the-art technology. The breaking news last year was that LOCMAN founded a new company, Materie Future, with the aim of studying and producing hi-tech materials such as titanium and carbon fiber.

For more information about LOCMAN Watches, see www.LocmanUSA.com.







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