Gemnation launches Baume-et-Mercier and Longines watches.

New York, NY September 1, 2004 -- Today, August 30th, 2004, Gemnation Corporation, one of the world's leading online jewelry companies, announced that it has added wristwatches to its expanding array of luxury goods.

The jewelry company has been enjoying continued growth in its diamond and jewelry lines and in an effort to expand its offering to men, has embarked on a bold initiative to sell luxury wristwatches.

"I applaud the leadership and vision of our New Products division," said Emily Berman, President of Gemnation. "We have been seeing a surge in our online engagement sales for women's rings, but until now have had little to offer men. With the introduction of wristwatches, we hope to cater to our male customers looking for something for themselves, or to their spouses or companions who wish to buy them something special."

Their is also an ample offering of women's watches, but Ms. Berman explains that the driving decision was to improve Gemnation's male-centric offerings.

Gemnation plans to add several new watch brands to its catalog in the upcoming months.

Initial brands on offer are Baume and Mercier and Longines, both popular in the highly competitive luxury watch segment.



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